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Firstheld Insightwork:

"Putting Insight First, Driving Success."

About Us

Firstheld Insightwork, the elite market research division of Firstheld Consultancy Services, is headquartered in the dynamic city of Toronto, Ontario. We are a global leader in providing customized market research solutions, with a strong presence across North America, the Middle East, North Africa, and Africa. With over 30 years of industry experience, we specialize in delivering strategic insights that empower our clients to make informed decisions that drive growth and innovation.

Our Mission

At Firstheld Insightwork, our mission is to transform data into actionable intelligence that leads to impactful business decisions. We are committed to delivering precise, reliable, and insightful market research services that align with the specific needs of our clients. Our experienced team leverages a deep understanding of diverse markets to provide cost-effective solutions that never compromise on quality.

Our Expertise We offer a comprehensive range of quantitative and qualitative research services, designed to provide a holistic understanding of market dynamics, consumer behavior, and competitive landscapes.

Quantitative Research

    • Face-to-Face Interviews (CAPI, PAPI): Utilizing both computer-assisted and paper-assisted personal interviewing techniques, we conduct structured interviews that yield high-quality quantitative data.
    • Computer-Assisted Telephone Interviews (CATI): Our multilingual CATI centers operate across multiple regions, ensuring broad reach and robust data collection through telephone-based surveys.
    • Computer-Assisted Web Interviews (CAWI): We employ advanced online platforms to conduct web-based surveys, allowing for flexible, efficient, and timely data collection.
    • Online Surveys: Our proprietary online panels are strategically designed to engage targeted demographics, ensuring that the insights gathered are both relevant and actionable.

Qualitative Research

  • Focus Groups: Led by experienced moderators, our focus groups explore consumer attitudes, perceptions, and behaviors in depth, providing valuable qualitative insights.
  • In-Depth Interviews: Our one-on-one interviews uncover deeper perspectives and personal experiences, revealing the nuances of consumer decision-making.
  • In-Home Visits: By observing consumers in their everyday environments, we gain authentic insights into their lifestyles, habits, and preferences.
  • Accompanied Shopping Experiences: We accompany consumers during their shopping journeys to understand their decision-making processes in real-time, offering crucial insights into purchasing behavior.

Global Reach Our expertise extends across multiple regions, ensuring that our insights are grounded in local market realities and global trends:

  • North America: Canada, USA.
  • MENA Region: Middle East and North Africa
  • East Africa: Somalia, Kenya, Tanzania, Uganda, Ethiopia, Rwanda
  • West Africa: Nigeria, Senegal, Ghana
  • Southern Africa: South Africa

 

Specialized Services

  1. Mystery Shopping: We assess the customer experience through covert evaluations, providing critical insights into service quality and brand consistency.
  2. Desk Research: Our comprehensive secondary research services synthesize existing data, offering a thorough background analysis that supports informed decision-making.
  3. Competitive Intelligence: We analyze the competitive landscape, delivering insights that help our clients identify opportunities, mitigate risks, and capitalize on market trends.
  4. Retail Audit Measurements: We evaluate product performance in retail environments, providing actionable recommendations for improving visibility, availability, and sales.
  5. Retail Research: Our retail studies delve into consumer preferences and behaviors, informing effective product positioning, pricing strategies, and promotional efforts.
  6. Census Projects: We provide detailed demographic profiles and data analytics, supporting precise market segmentation and targeted marketing campaigns.
  7. Business Development:We assist businesses in identifying growth opportunities, streamlining operations, and implementing strategic initiatives that drive success.
  8. Developing New Markets:We support clients in exploring and entering new markets by providing detailed research, feasibility studies, and strategic roadmaps for expansion.

Contact Us

Unlock the power of data-driven decision-making with Firstheld Insightwork. Connect with us today to discover how our bespoke market research solutions can elevate your business strategy.

Phone: +1 416 399 2925

Email: info@firstheld.com 

We are dedicated to helping you achieve your business goals through insightful, customized market research. Let’s collaborate to turn your challenges into opportunities.

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